e-arena logo design
Creating the logotype for the interactive game center in Sarajevo.
category:
design
type:
logotype
DATE:
october, 2021
Do a design for the interactive game center located in the Youth House in Sarajevo called E-arena. It is interactive type of the game with the lights. You have different areas for different games.
The main inputs from the client is to design something that will best represent the digital field and pixel visual elements should be included.
brief
The concept and
execution went into
simplicity and playout
with simple squeres
concept – pixel space and face
I wanted from the start to play with the simple shape as a pixel and create a visual interest. Not stopping myself on creating shape only from the squares but to give it a meaning as well. Since it is a game centar that has different areas – different games, I wanted to present the space with the pixels and assign the different value of the colors to it. Because the title of the centar is E-arena, I also created it to look like the lowercase letter E and turned it to be like diamond, since many of the logos for different games are turned in that manner which also creates the visual interest.
steps
It took a lot of experimenting as you can see, to get the idea in which direction to go regarding the pixels and the colors. I in the end decided to go with the square looking shape and typography. It took more work on it to make it more complicated but still having the deeper message. I wanted to create the icon and the typography for the logo so that it can be used in different ways depending on the needs of the clients.
E-ARENA LOGOTYPE
pixel space
game center
logo design
