BRIEF

When we first got the assignment I was kind of scared how will I be able to create something with using the logo only. How to make the animation last for 12 seconds but still keep it interesting and dynamic without repeating myself and still using only the simplest option in the adobe after effects? After some research, and seeing the logo I realized I need to add the character to every of the shape in the logo, and make it move differently according to the music or sound effects. After I decided my direction to go with, the most time consuming and demanding task was to find the music or sound effect which will motivate the whole movement of the elements. I researched a lot, downloaded many files, tested out but nothing seemed good enough. You hear it first time and you think this is it, but then you put it in the animation and it does not work. The breakthrough was reaching the term electricity sound effect.

Since we were supposed to use only copyright free music or sound effects, I started googling that together with electricity and I found the best possible sound that fit my animation perfectly. It motivated all dynamics inside, I just listened to it and visually presented the sound. Under you can see few testing for animation before I finalised every frame of it.